PROJECT OVERVIEW

Medical Industry

Palmetto Lakes Surgical Center, also known as PLSC, is a state-of-the-art surgical center located in South Florida. Merging the finest airs and graces in hospitality with healthcare, PLSC is designed with convenience in mind, to provide a multi-specialty professional space for surgeons and specialists to deliver the most advanced patient-care.

Project + Solution
With a comfortable, patient-focused environment at the forefront of their messaging and services, it was important to combine the essence of a medical state-of-the-art surgical facility and extreme professionalism, to also tie in with the company’s wellness component, conveying those two key elements together. I worked directly with client and CEO on a daily and consistent basis, responsible for spearheading all visual branding and design materials needed, creating highly effective marketing collateral and supporting items across print and digital mediums to tell a consistent and cohesive story to both surgeons and patients alike. Work for Palmetto Lakes Surgical Center ranged from project management to logo and brand identity design, collateral, print production, signage and much more.