Coconut Grove Arts Festival (CGAF)…
SERVICES: CONTINUED BRANDING AND DESIGN OF CAMPAIGNS FOR PRINT AND DIGITAL ADVERTISEMENTS, WEB, SOCIAL MEDIA AND PROMOTIONAL ITEMS FOR CGAF. (AGENCY FOR WHICH DESIGNED: PIL CREATIVE GROUP)
PROJECT OVERVIEW
Fine Arts Festival Industry
The Coconut Grove Arts Festival is an outdoor arts festival and Miami staple event for over 57 years. Also known as CGAF, this festival showcases a variety of art, music, culinary experiences, and family events.
Project + Solution
It was part of my job at PIL Creative Group Agency, to take the new look and campaign and cohesively further enhance it by creating new pieces for a wide array of advertisements, billboards, digital design, social media and more. For many consecutive years as lead designer, a priority is ensuring everything looks great while telling a cohesive brand story. Also delegating and ensuring hundreds of varied print materials are executed correctly and on-time for print production, while meeting deadlines for digital production. Featured below are only a few of the hundreds of promotional marketing materials created for event for many years and ongoing.
LATEST CAMPAIGN BRANDING: ADVERTISEMENTS AND MORE
SAMPLE OF MANY MAGAZINE ADVERTISEMENTS CREATED FOR CAMPAIGN.
OUTDOOR BANNER SIGNAGE DESIGN.
EXAMPLES OF ROTATING WEEKLY WEB BANNERS FOR HOMEPAGE, CONSISTENTLY UPDATED.
DIGITAL DISPLAY DESIGN CREATED FOR THE MIAMI METRO AND OTHER LOCATIONS.
SAMPLES OF SPECIAL PROMOTIONAL EMAIL BLASTS AND AN ARRAY OF OTHER ADVERTISEMENTS CREATED FOR SPECIAL GUEST ARTIST, EMILY ESTEFAN.
SECONDARY BRANDING CONCEPT: ADVERTISEMENTS, OUTDOOR SIGNAGE, SOCIAL MEDIA AND EMAIL BLASTS
SAMPLE BRANDED MAGAZINE ADVERTISEMENT CREATED FOR CAMPAIGN, SINGLE PAGE.
SAMPLE BRANDED MAGAZINE ADVERTISEMENT CREATED FOR CAMPAIGN, SPREAD.
CREATED FULL WEBSITE DESIGNS.
OUTDOOR SIGNAGE, BUS SHELTER AND MORE.
SAMPLE DAILY AND WEEKLY EMAIL BLASTS CREATED FOR COCONUT GROVE ARTS FESTIVAL AND THE ARRAY OF EVENTS AND INFORMATION.
VARIED BRANDED SOCIAL MEDIA POSTS CREATED FOR EVENT.
OUTDOOR LAMP POSTS SIGNAGE ADVERTISEMENTS CREATED FOR ALL THROUGHOUT MIAMI-DADE COUNTY, AND LARGE TROLLEY SIGN ADVERTISEMENTS FOR THE CITY OF CORAL GABLES AND OTHERS.
SIMPLE INFORMATIVE BROCHURE HANDOUT FOR A GALLERY PRE-EVENT.